Builds Brand Awareness
In order to create brand awareness, you must consistently place the right message in places where the right people can see it. Indoor Digital ATM Advertising can create brand awareness by putting the right message in front of the right people. Also, since Indoor Digital ATM Advertising cannot be turned off or “avoided”, it’s a powerful medium for building brand awareness by consistently displaying a company’s message.
Reaches the Right Demographic
Because Indoor Digital ATM Advertising displays can be placed virtually anywhere, businesses can pick and choose specific locations which cater to the demographic that is most important for their business. Whether it’s a specific gender or age group, each demographic has preferences when it comes to where they spend their time, and Indoor Digital ATM Advertising allows a business to put their ads in front of their potential customers.
Reaches the Right Geographic Area
In order to gain market share in a specific geographic area, businesses must find creative ways to target the areas where there is
Offers Total Flexibility
With Indoor Digital ATM Advertising, you can run multiple messages on the same display, and change those messages frequently to ensure your advertising is always relevant. Due to the digital nature of Indoor Digital ATM Advertising, copy changes that used to require lead time and costly printing can now be done faster and less expensive than ever before!
Reaches a Captive Audience
Indoor Digital ATM Advertising screens are located in venues with an identifiable audience that can be measured. The most common way of measuring the audience is through “Dwell Time”. Dwell time is the measure of how long someone remains in a specific area. By identifying the Dwell Time of your target audience, an advertiser can determine the number of brand impressions they are able to deliver to that captive audience, thereby generating a metric that can be used to determine advertising reach.
When identifying media products to invest your advertising budget on, Return on Investment (ROI) deserves great consideration. Due to its low price point and cost per impression, Indoor D
Digital media offers an innovative approach to branding a business and gives advertisers a platform to display original ideas and creative concepts. The technological features and allure of indoor digital advertising position an advertiser as forward-thinking and advanced, which makes them a more desirable brand among its potential customer base. The technological features and benefits of indoor digital advertising far outweigh those of traditional media, which tend to be slow, fragmented and un-original.
Engagement with Viewers
Because of long dwell times and consumers using the ATM and technological advantages of Indoor Digital ATM Advertising, consumer engagement with the product is high. Consumer engagement is the level of interaction consumers have with a product and the goal of any campaign should be to increase
Viewership is High
Reaching a large number of potential customers is important in a campaign, but so is reaching the right consumers. By placing a brand’s message in restaurants and gym venues, businesses will be reaching in excess of 200 people per day per venue which offers an opportunity to reach the masses and target a specific demographic with a campaign. Indoor D
Captive Audiences-Greater Engagement
Each venue has between 1 – 4 digital monitors installed
ATM locations are carefully picked to ensure visibility
Only ConnectLabs imposes strict limits on ad rotation
Your ad can be shown 30-60 times an hour
Customer are repeatedly shown your message as they use the ATM.
The high frequency of impressions ensures maximum recall
Advantages of ConnectLabs
Maximum of 12 ads per location → Less clutter, greater recall
Ad cycle is every 120-180 seconds → Maximizes impressions
Category exclusivity guaranteed → No competing advertisers
Multiple ATM’s in Larger venues → Visible to 100% of customers
ConnectLabs uses the most advanced hardware and campaign management software available on the market. Your high-definition ads are displayed on LED monitors from the top manufacturers from around the world. We deliver 100% uptime of those ads, we can also stream new content in real-time. We can use gender or age range to target consumers with the right advertisement using our smart displays. Our smart software and smart displays can tell if there is a man or a woman and gauge their age range to run a targeted ad. Creating targeted engagement for your brand.
ConnectLabs line of ATM toppers offers an all-in-one package containing not only the necessary hardware and software but also the right team to help create the right campaign. We effectively create and managing your media campaigns.
ConnectLabs platform for digital signage added to smart ATM toppers has everything you’ll need for successful ATM marketing.
Not your average digital signage
Utilizing the ConnectLabs platform for digital signage, our ATM toppers becomes much more than a simple slideshow. You’ll have access to a host of
Some of the features included:
Advanced content layout including layering, transparency, and even interactivity
Smart Scheduling for simple campaign
Near real-time viewer analytics including age/gender utilizing the integrated camera
Reports available for everything from player status to proof-of-play
Do you want to know more? Get in touch—we’d love to connect.!