Using online gamification is exciting and a great form of automation marketing working 24/7 engaging and acquiring names, phone numbers, email addresses and more from consumers that are new or familiar with your brand. Use gamification to drive people to your business with either prizes or coupons. Either way, they will have a positive brand experience.

Customer engagement is about encouraging potential or current customers to interact with your brand experience. A well-executed gamification marketing campaign will be an experience that will foster brand growth and loyalty.